If there's one thing we've learned after years in the motorsports apparel business, it's that timing is everything. And right now: mid-December: is absolutely the sweet spot for getting your racewear sorted for the upcoming season. While most riders are winding down their racing activities and thinking about Christmas, the smart ones are already planning ahead and getting their orders in with us.
Here's why December is your golden window, and how splitting your order process can save you time, stress, and money when the racing season kicks off.
Why December is the Perfect Time to Order
Right now, our design queues are still flowing smoothly. We're not yet hit with the January avalanche of orders that inevitably comes when everyone suddenly realises the new season is just around the corner. This means when you send us your requirements today, we can turn around your initial designs and size specifications much faster than we'll be able to come January or February.
Think of it like booking a holiday: you get better availability, more attention to detail, and often better service when you're not competing with everyone else trying to do the same thing at the last minute. The same principle applies to custom racewear production.
We can get your sizes locked in, work through your design preferences, choose your colour schemes, and get everything templated and ready to go. Then, once Christmas is out of the way and your sponsors have confirmed their requirements, we can simply drop their logos into your pre-prepared designs and send everything straight into production.
The Two-Phase Approach That Actually Works
This split approach isn't just convenient: it's genuinely more efficient for everyone involved. Here's how it works in practice:
Phase One (Now - December):
- Send us your size requirements and measurements
- Work through design concepts and colour schemes
- Finalise the basic template of your racewear
- Get everything sized, fitted and templated
- Pay the initial deposit to secure your slot in our production schedule
Phase Two (January onwards):
- Provide final sponsor logos and positioning requirements
- We add all sponsors to your pre-prepared design template
- Final approval and sign-off
- Straight into production with priority scheduling
This approach means that when your sponsors are ready with their final requirements, you're not starting from scratch. Instead, you're simply adding the final touches to a design that's already been perfected and sized specifically for you.
What Happens When January Hits
Every single year, without fail, our inbox explodes on January 2nd. It's like someone rings a bell and suddenly every rider, team manager, and club secretary remembers they need new racewear for the coming season. The result? Design queues that were flowing smoothly in December suddenly become weeks or even months long.
Production schedules that had flexibility suddenly become rigid. Rush jobs become expensive. And the personal attention we can give to each design brief inevitably gets diluted when we're trying to handle three times our normal workload.
The riders who contact us in December get the luxury of more iterations, detailed discussions about fit and functionality, and the time to really perfect their racewear specifications. The ones who wait until February? They're often working with much tighter deadlines and fewer opportunities for revisions.
It's not that we don't want to help everyone: we absolutely do. But there are only so many hours in the day, and our production partners can only handle so many orders simultaneously without compromising on quality.
The Sponsor Logo Challenge
One of the biggest bottlenecks in racewear production isn't actually the manufacturing: it's waiting for sponsor logos and requirements. We've lost count of how many times a rider has been ready to place their order, only to spend weeks chasing sponsors for high-resolution logos, colour specifications, and placement requirements.
By separating your design phase from your logo phase, you eliminate this bottleneck entirely. You can take your time over Christmas and into the New Year to collect all your sponsor requirements without holding up the initial design process. Meanwhile, we've got your basic template ready and waiting, so when those logos finally arrive, we can implement them immediately.
This is particularly valuable if you're still in negotiations with potential sponsors. You can get your design locked in, then add new sponsor logos as and when they confirm. Much better than trying to design everything from scratch with incomplete sponsor information.
Payment Flexibility When You Need It Most
Let's be honest: December and January aren't always the easiest months financially. Between Christmas expenses and the gap before sponsorship money typically comes in, cash flow can be tight. That's exactly why we offer payment flexibility for early orders.
You can pay a portion now to secure your design slot and get the initial work started, then settle the balance before we go into production. This gives you breathing room to secure additional sponsorship, spread your costs, or simply manage your cash flow more effectively.
It also means you're not trying to find the full amount for your racewear at exactly the same time as everyone else in January. You can spread the cost over several months while still securing priority treatment in our design and production queues.
Getting the Details Right
When you order early, we have the luxury of time to get everything exactly right. Sizing adjustments, design tweaks, colour modifications: all of this is much easier to accommodate when we're not working against tight deadlines.
We can also coordinate better with our in house production team, ensuring that your specific requirements are properly communicated and implemented. Rush jobs inevitably increase the risk of miscommunication or errors, simply because there's less time for the careful checking and double-checking that ensures perfect results.
For complex designs or non-standard requirements, this extra time can make the difference between a racewear that's merely functional and one that's perfectly tailored to your specific needs and preferences.
The Competitive Advantage
There's also a psychological benefit to having your racewear sorted early. While other competitors are still scrambling to get their kit organised in March, you can focus entirely on your preparation, training, and race strategy. It's one less thing to worry about, and in competitive motorsports, that mental clarity can be genuinely valuable.
Plus, when your custom racewear arrives early, you have time to wear it, test it, and make any minor adjustments if needed. Better to discover a small fit issue in March when there's time to address it than in April when the season's already started.
Making It Happen
So what's the next step? It's simple: get in touch with us now with your size requirements and design brief. Don't worry if you don't have all your sponsor requirements sorted yet: that's exactly the point of this two-phase approach.
Send us your measurements, let us know your colour preferences and any specific design ideas you have, and we'll get your template created and sized perfectly. Then, when your sponsors are ready with their requirements, we can add them seamlessly and get you into production with priority scheduling.
The riders who understand this timing advantage are the ones who consistently get the best service, the most attention to detail, and the smoothest ordering experience. Don't wait until January when everyone else suddenly realises what they need to do: get ahead of the game now while we still have the time and capacity to give your order the attention it deserves.
Contact us today to secure your slot in our December design queue. Your future self will thank you when you're suited up and ready to race while others are still waiting for their orders to be processed.